9 of the World’s Leading Designers Talk About What Matters Now

A World of Invisible Solutions.

There seems to be a difference between how most people perceive design and what designers really do. Why?
People don’t realize that their entire lives are shaped by a designer’s work—from their home to their car to their office to nearly every object they use. We’re deeply affected by the things other people have created, which outlines the importance of what designers do. But most people don’t think this way. They assume things plopped out of a factory somewhere. By contrast, designers must see more deeply. The most valuable lesson they can learn is to keep their eyes open.

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